• “Embracing Curls is a Journey Towards Self-Love” - Isha Mahabal

  • Every curly or wavy-haired person will amiably relate to this. And if you still haven’t found this journey to self-love, The Curl Co. is here to guide you!

    Curly, wavy or textured hair often gets a misnomer as messy, frizzy and unmanageable. Not anymore! With the awareness towards curly haircare slowly emerging in India, The Curl Co. is here to supplement this transformation. We bring you effective and affordable curly hair products meticulously crafted for Indian hair. Backed by the extensive knowledge of taming, (No, curly hair doesn’t need to be tamed) enhancing curly locks, The Curl Co. is the first Indian curly hair care brand started by a professional hair stylist, a curly girl herself.

    Our CG-friendly hair care range is thoughtfully crafted to bring out the best in every curl. Each product from our Shampoo, Conditioner, and Soft Hold Curl Cream to our newly launched Strong Hold Curl Cream, Hydrating Curl Gel, and Anti-Frizz Serum is power-packed with organic ingredients, free from SLS and parabens, vegan, and cruelty-free. Backed by science and designed for Indian curls and weather, The Curl Co. focuses on improving overall hair health while keeping your curls hydrated, defined, and frizz-free every single day.

    Whether you want to enhance your curls, deal with frizz or nourish your locks, we offer an affordable curly hair care range to embrace your natural texture. Your curl care routine comes down to just three steps - Wash, Condition and Style! No more getting late because your curls are being difficult, trust The Curl Co. to get you ready.

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Meet Isha, Curly Hair Expert Behind The Curl Co.

With a decade's worth of experience and working magic on 6000+ curly-haired folks, Isha Mahabal’s hairdresser role sets off the creative force behind this brand. Trained from Sassoon Salon Academy in the US, she runs Alchemic Beauty Salon in Mumbai. What started from a cosy living room is now a well-established salon catering to curly hair clientele across India. This hands-on expertise in cutting, colouring and styling curly or wavy hair makes her resourceful in understanding the exact struggles people with textured hair in India face. She tries The Curl Co. formulations and tests the products to ensure the desired results. A curly girl herself she’s extending her congenial hairdresser approach into a quality brand that provides solutions to them all.

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The Curl Co. USP

Unveiling The Curl Co.

  • Together, the curly girls bring you Made in India curly haircare products that also offer UV and pollution protection.

  • Indian Brand for Indian Curly/Wavy Hair

    An Indian curly/wavy haircare brand formulated with consideration of the Indian weather temperament.

  • Science meets nature

    Highly effective ingredients, the goodness of butter and seed oils formulated for effectiveness.


  • Tried and Tested Formulas

    All curly hair products are tested on 200+ curly folks to ascertain quality and results on different scalp and texture types.

  • Gel-based Curl Cream

    This is India’s first lightweight curl cream with gel in it, which makes it fit for regular use to keep your tresses bouncy and refreshed.

  • Reasonable Pricing

    Looking for budget-friendly curly hair shampoo and conditioner? Add us to your cart!

  • Join the community to fall in love with your curly bunch at every scrunch! Ready to shop?