The internet has spoken (again).

Recently, Vogue declared that having a boyfriend is… embarrassing. The statement broke timelines, sparked memes, and divided opinions faster than a bad haircut. But while everyone debated relationships, we noticed something else quietly winning the cultural spotlight.

Curly hair.

Unapologetic. High-effort. Unmissable.
If anything deserves main-character energy right now, it’s curls.

Curls Are Not Low-Maintenance — And That’s the Point

Curly hair doesn’t believe in shortcuts.
It demands care, patience, learning, and a little bit of self-respect.

You don’t just wake up with great curls. You:

• Understand your hair type

• Build a routine that works for you

• Experiment (and fail) a few times

• Learn to listen to what your hair needs

Sounds familiar? Exactly. The difference is — curls actually reward you for the effort.

Boyfriends May Be Temporary. Curls Are a Lifestyle.

Trends change. Opinions change. People change.

But once you embrace your natural texture, there’s no going back. Curly hair isn’t a phase — it’s a lifestyle shift. It changes how you shop, how you style, how you show up.

You stop chasing “tame” hair.
You stop apologising for volume.
You stop shrinking yourself.

Curls take up space. And that’s kind of the point.

The New Hot Is Self-Aware, Not Effortless

For years, we were sold the idea that beauty should be effortless. But curls never fit into that box — and honestly, we’re glad.

Curls are expressive.
They’re bold.
They’re imperfect in the best way.

In a world obsessed with minimal effort, choosing to care deeply for your natural hair feels quietly radical. And very, very hot.

Loving Your Curls Is a Form of Self-Respect

Curly hair teaches you something important:
You don’t need approval to exist exactly as you are.

When you stop fighting your texture and start working with it, something shifts. Confidence grows. Style feels personal. Beauty feels honest.

And that? That never goes out of trend.

At The Curl Co, We’ll Always Choose Curls

We’re here for the routines, the trial-and-error days, the frizz halos, the great hair days, and the “what is my hair doing today?” moments.

Because while the internet debates what’s embarrassing and what’s hot — we’re pretty clear on one thing:

Curly hair isn’t embarrassing.
Curly hair is culture.
Curly hair is hot.